Brand Development

Services

Carving out a distinctive space in the market.

An authentic, differentiated brand takes time to develop through constant refinement and experience. Defining key strategic elements creates a shared understanding of your brand internally, and shapes the perceptions of your customers as well. Gerard will create all of the elements needed for you to present a unified, consistent brand image across every touchpoint.

Work Examples

Allant

Powering the solutions behind supercharged customer journeys.

Brita PRO

Throughout your home. Throughout your life.

Cougar Packaging Solutions

What industrial packaging leadership looks like.

Elmhurst Hospital

Intelligent medicine by design

Follett

Access for everyone.

Navistar

Drive confidence forward.

SenecaGlobal

Solving complex technology challenges.

Vayability

Measurable growth. Boundless results.

Our brand development services include:

Positioning

Gerard will work with you to define how you want customers to perceive your brand.

Naming

Gerard will develop and help you select an evocative, memorable name that aligns with your positioning.

Foundational messaging

Our writing team will develop key messages, core themes, attributes and ideas, help you identify your voice and tone, and create distinctive communications for your brand across all channels.

Tagline development

Gerard will ideate and develop several phrases that can become associated with your brand and express your brand promise.

Visual identity

We’ll explore a variety of brand connectors such as imagery, textures, shapes, fonts and color palettes that will help identify and distinguish your brand.

Logo creation

Gerard will develop several options that represent your brand, quickly tell its story and encapsulate its essence.

Brand guidelines

Once all of the assets of your brand have been created, Gerard will develop a “playbook” that outlines and details the correct usage of verbal and visual identity elements.

Ready to talk?

Whether you’re looking for fresh creative, smart digital solutions or effective SEO, we’d love to help. Contact us today and let’s start the conversation.