M.E.R.I.T.

Always ready.

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The Metropolitan Emergency Response and Investigations Team (M.E.R.I.T.) is a county-wide task force in Illinois charged with leading investigations into serious crimes, critical incidents and other law enforcement endeavors. For 7 years, the team needed vital funding to secure two SWAT vehicles and a command center to help protect citizens and officers in emergency situations. Gerard helped M.E.R.I.T. bring its vision to life, activate its brand, tell its story, and plan, host and execute a major fundraiser within the community to successfully secure the funding — in just 4 months.

Services

Brand development, awareness and activation

  • Brochure + flyer
  • Video (scripting, filming and post-production)
  • Presentation
  • Website design and development

Event planning and execution

  • Planogram and fundraising event agenda/schedule
  • Email and print invitation design, and RSVP landing page
  • Theming and décor
  • Environmental branding (signage, retractable banners, etc.)
M.E.R.I.T.
Follett capabilities brochure
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Fundraiser swag
Fundraiser event featured speaker
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