Known as a leader in both business-to-business products, services solutions and retail products, this Fortune 5000 company currently provides products to consumers as well as to large, medium and small businesses worldwide.
As the company’s sales team faced an increasingly competitive environment in the B2B space, the need for affordable, professional marketing collateral grew as well. Because many had attempted to create their own pieces to save time/money, the collateral created confusion and damaged the integrity of the company’s brand.
Gerard recommended an automated Web-based portal that allowed the company’s sales representatives to log in, view available marketing materials and personalize them with contact information in real time.
As part of a Pageflex solution, the portal gave sales representatives a way to affordably use effective, brand-approved marketing materials. In addition, the portal alleviated the need for the sales force to create their own marketing materials and freed them up to do what they do best — focus on selling products and services.
The result? Moving to Gerard’s Pageflex system has provided visibility that allows the company’s internal brand and marketing teams to develop the insights needed to plan and execute more effective marketing communications.