Gerard is the best company that I’ve worked with in my 20-plus years of working with agencies. I know that Carolyn and her team are going to make me look good, every time. And they do.”Rock Fraire Senior Director of Brand Strategy, OfficeMax
Focusing on serving people rather than just clients has been a huge factor in the steady growth and success at Gerard. But not the only one. The people-first approach is also evident within the culture of the agency. People here are happy. Empowered. Passionate and loyal to each other.
Carolyn explains her philosophy as an employer. “I would rather be a leader than a manager, she says. “Set the vision and direction, hire great people and turn them loose. When you trust good people, they bloom.”
And they don’t leave. Just four employees have left the firm in the 20 years Gerard has been in business. At the office, on walls and shelves filled with creative awards, you’ll see a number of “Best Places to Work” plaques recognizing the company.
But before you get too warm and fuzzy, Carolyn—and anyone else you talk to at Gerard—will remind you that this is a business. “There’s always a bottom line,” she says. “And it has to be excellence. Quality. Results. That’s what makes our clients look good, the only thing. It’s what motivates us, and we know that delivering the best results is the only way we’ll continue to thrive.”
From integrated marketing campaigns to websites and multimedia, print ads to brand strategy and corporate identity, one look at the work on Gerard’s website gives you the impression that Gerard is a firm that will continue to thrive for a long time to come.